I'd like to preface this review with a question...
What is a name brand worth to you?
Specific to a luxury sedan...how much of a premium do you expect to pay for a "luxury" name brand? $5,000? $20,000? Is that amount justified?
What if you could get the same luxury for $20,000 less but not have the "luxury" name brand? Would you do that or is the name too important?
Before you answer, watch our detailed review and keep an open mind and compare this Hyundai Genesis to other luxury sedans like a BMW 5 Series, S Class or E Class, Audi s6, etc... Then, let us know in the comments how you feel about the image of Hyundai and the name brand value agreement.